Elon Musk Twitter - A Look At The Platform's Journey

So, the digital world has been quite a place to watch, especially when it comes to social media platforms and the folks who shape them. There's been a lot of talk, a lot of happenings, and, you know, a fair bit of change involving Elon Musk and what was once Twitter. It's almost like a story unfolding in front of our eyes, with twists and turns that kept many of us, frankly, on the edge of our seats.

This whole situation, involving Elon Musk and the platform now called X, really shows how one person can shake things up in a big way. We're talking about a platform where countless conversations happen every single day, and then suddenly, there's a new owner with some very different ideas about how things should run. It’s been, in a way, a very dramatic period for what many people thought of as their go-to spot for quick updates and public discussions.

From the very first tweets to the big changes we see today, the path of this platform under its current owner has been, well, quite something. We'll take a look at the different stages, the moments that really stood out, and how things have shifted for the platform that many still, sort of, think of as Twitter, even though it's now known as X. It's a pretty interesting tale, to be honest.

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Table of Contents

• Elon Musk's Early Days on the Platform
• How Did Elon Musk Come to Own Twitter?
• What Happened After Elon Musk Bought Twitter?
• Is Elon Musk Still in Charge of X?
• What's Next for the Elon Musk Twitter Story?
• Changes to Advertising on Elon Musk Twitter
• What About a New Political Party?
• A Whirlwind of News

Elon Musk's Early Days on the Platform

It's kind of fascinating to think about how long someone has been using a platform before they, you know, end up owning it. For Elon Musk, his presence on what was then Twitter goes back quite a bit. He put out his very first post on his own personal account way back in June of 2010. That's, actually, quite a while ago when you think about how quickly things move in the digital world. By April 2022, he had gathered a really large following, more than 80 million people were keeping up with what he had to say.

There's also this interesting little moment from 2017. Someone sent him a message on the platform, suggesting that he should, perhaps, buy Twitter, Inc. His response was pretty direct, just asking, "how much is it?" It was a casual question at the time, but, you know, looking back, it seems to have been a bit of a foreshadowing of things to come. He also started sharing his thoughts about the company itself, sometimes with a critical eye, beginning around March 24, 2022. He even asked his followers what they thought about whether the company was sticking to its principles. This really shows how he was, in some respects, thinking about the platform's direction even before the big changes.

Here’s a quick look at some general details about his early time on the platform, based on what we've heard:

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How Did Elon Musk Come to Own Twitter?

The path to Elon Musk taking over Twitter was, honestly, not a straight line at all. It was a rather long and involved process, filled with a lot of legal back-and-forth and a fair amount of uncertainty that went on for months. It started, you know, with him beginning to purchase shares in the company on January 31, 2022. He then let everyone know on April 4 that he had a 9.2% ownership in the company, which was worth about $2.64 billion. This made him, in fact, the biggest single shareholder at that point.

It turns out, he had actually crossed a key ownership threshold, the 5% mark, a bit earlier, on March 14, 2022, which was about three weeks before he publicly shared his holdings. Over the next days and weeks, he continued to be very active, and the situation developed quite a bit. Eventually, after all the discussions and the legal challenges, Elon Musk did, indeed, take full control of the platform. The big purchase was finally wrapped up in October 2022, bringing an end to that period of, you know, wondering what would happen next.

What Happened After Elon Musk Bought Twitter?

Once Elon Musk had purchased Twitter, things started to change pretty quickly, and not everyone was, you know, entirely happy about it right away. There was a period in 2022 where, apparently, many of the companies that advertised on the platform got a bit nervous and decided to pull back their spending. This had a pretty significant effect, and the company's worth, frankly, went down quite a lot for a while. It was a challenging time for the platform, to say the least, with many people watching to see how things would play out.

However, it seems that things have, in some respects, started to look up. The company has reportedly seen a recovery in its worth since that difficult period. There was also a point where it looked like the Securities and Exchange Commission, a government body that oversees financial markets, had sent him a request for a settlement. This was connected to the $44 billion he paid to buy Twitter. It just goes to show that, you know, even after the big purchase, there were still many ongoing matters to deal with, some of them quite serious.

Is Elon Musk Still in Charge of X?

For a period after the purchase, Elon Musk was, actually, the person leading Twitter as its chief executive. He held that position until June 2023. At that point, a new person stepped into the role, Linda Yaccarino, who took over as the chief executive. So, in terms of the day-to-day running of the company, she's the one in charge now, which is, you know, a pretty big shift from when he first took over.

Even with Linda Yaccarino taking the top job, many of the big changes that happened afterward were still, virtually, seen as coming from Elon Musk himself. A really notable change was when Twitter, the name everyone knew, became X on July 23, 2023. This was a pretty dramatic rebranding, and most people connected it directly to his vision for the platform. Then, the web address also changed from twitter.com to x.com on May 17, 2024. So, while he's not the CEO anymore, his influence is, clearly, still very much there, and the platform is now known as X, operating under that new identity.

What's Next for the Elon Musk Twitter Story?

The story of Elon Musk and the platform formerly known as Twitter is, you know, always seems to have something new happening. It's not just about the platform itself, but also about the broader ideas and plans that seem to be connected to it. He has, apparently, spoken about his goals for the platform, describing it as an "accelerant" for something bigger, which he calls "X, the everything app." This suggests that he sees the platform as just one piece of a much larger, more ambitious project, which is, in a way, pretty interesting to consider.

He also mentioned that Twitter was acquired by X Corp with two main aims in mind. One was to help make sure that freedom of speech was upheld, which is, obviously, a very important idea to many people. The other reason was, as mentioned, to help speed up the development of this "everything app" idea. So, the changes we've seen, and the ones that might still come, are, basically, part of these bigger plans he has for the platform and beyond. It’s a very active situation, with updates coming out fairly often.

Changes to Advertising on Elon Musk Twitter

One of the areas that's seen some significant adjustments on the platform, now known as X, is how advertisements are presented. The latest word from @elonmusk himself is that there will be a pretty big overhaul in the way ads show up on the platform. This means that if you're a business looking to get your message out, or if you're just someone scrolling through your feed, the experience of seeing ads might be, you know, quite different going forward. It’s an area that, as we saw earlier, had some challenges when he first took over, so these changes are, perhaps, aimed at making things work better for everyone involved.

The goal with these changes is to, presumably, make the advertising experience more effective or less intrusive, depending on how you look at it. It's a very important part of how a platform like this makes money, so any adjustments here are, clearly, a big deal. We'll have to wait and see how these new ways of showing adverts actually play out for both the people using the platform and the companies that want to reach them. It's an area that, honestly, affects a lot of people who use the platform regularly.

What About a New Political Party?

In a somewhat separate but, you know, still very much related development, Elon Musk, who is also the head of Tesla, made a pretty dramatic announcement about something completely different. He officially shared the news that he was forming a brand new, third political party. This happened on a Saturday, July 5, 2025, which is, of course, a future date from the perspective of the information we have. This move came, apparently, just a few hours after a statement from the President. It's a pretty big step for someone who is already so involved in technology and social media, and it just adds another layer to the public persona of Elon Musk. It shows that his interests, arguably, extend beyond just the digital world and into, you know, the broader public sphere.

A Whirlwind of News

Since Elon Musk made the big purchase of Twitter and then, you know, changed its name to X, there's been a constant stream of news and updates surrounding the platform. It feels like there's always something new to talk about, something new to observe. From how the platform operates to who is in charge, and even to bigger, more unexpected announcements like the formation of a political party, the entire situation has been, basically, a very active and talked-about topic. It’s been a really busy time for anyone following the story of this microblogging platform.

You can, of course, keep up with the latest information and his thoughts by following Elon Musk on the platform itself. His posts often contain, you know, the very latest updates and his personal insights into what's happening. It's a pretty direct way to stay informed about the changes and the direction of the platform, and to see what he’s thinking about next. The journey of this platform under his ownership has, truly, been one to watch, full of unexpected moments and big shifts that have kept many people engaged and talking about it.

So, to recap, we've talked about Elon Musk's early presence on the platform, how he came to own it, the initial challenges and subsequent recovery after his purchase, and his transition out of the CEO role while still guiding big changes like the rebrand to X. We also touched on the upcoming changes to how adverts will appear and even his announcement about a new political party. It's been a period of constant news and developments surrounding Elon Musk and the platform now known as X.